I know you're going to want to downvote this, but I’m going to say it anyway because it’s the right advice for almost every single person here (yes, even you):
You need a business coach.
Advice is the single most important investment you can make in your business. Not software. Not ads. Not a better logo. Advice.
Most small businesses don’t struggle because the owner isn’t working hard. They struggle because the owner is making every decision themselves - pricing, sourcing, marketing, operations, margins - and all while trying to run the business at the same time.
A good coach breaks that cycle. They look at the whole setup and say, “This part doesn’t make sense,” or “You’re solving the wrong problem,” or “Your numbers don’t work.”
Now, the obvious caveat: yes, there are bad coaches out there. It's a hard industry to get right. Some are basically motivational speakers with a payment plan, and some are just really, really unemployed with nothing better to do. So don't be a moron and do your homework so you’re not getting ripped off.
Because the right one? Huge value. The cost of good advice is almost always cheaper than the cost of learning the same lesson the hard way.
Disclaimer: I’m not a business coach. I just work with a lot of them. But I do it because I believe in it. If you want help finding one, I’ll find three worth reviewing for $100. Or use Google and find them yourself, whatever, no love lost.
But you need a business coach.