We've started a few days ago posting on reddit, getting a good traction and early signups of people trying out the product.
What really helps is that we went fully open source mainly because it makese sense for the product and customers but it also allows us to post on Hacker News and other communities which got us over 300+ stars on GH.
Another importnat step was to warm up our network. Over the years of building products we’ve got quite a lot of builder friends and reached out to them upfront to get early traction.
And today, it’s all four of us pinging all our friends to come to support us.
I also think it’s really valuable when you record a video that is different then just a screen rec + your face. And talks more about story and emotions of your product rather then just going over feature set.
So it’s a mix of grind and trying to be a bit different then others.
Hope this can help others get their #1 as well.
Good luck!