Minimal Amount of People on a PR Team for Small-Mid Size Startup?
I joined a very small/boutique agency over a year ago. I was brought in to run a specific division. It has been working out extremely well in that I have full autonomy, have been bringing in new clients (with great percentage), etc. and I love the field I work in.
After having worked in real Corporate PR in the past, where agencies almost felt like PR sweatshops, when I started, I truly appreciated the small team, work hard, cut needless process approach. But...it's at the situation now where I oversee 6 clients, with very very little support. That may be one thing, but more than that I do much more than just the actual PR tasks. I also am constantly involved in new business (I stop pursuing but have been getting incoming, which is really great but also..!!). Always looking to grow relationships with reporters, find new outlets, etc. Involved in industry events, and a lot of other things here and there.
Before I get into too much detail about the help I have (one junior member per account, each with different limitations + sometimes someone on my level/more experienced for some strategic input) and why it's not working, I want to understand what ideal, or almost ideal set up would be.
How many people, and what roles do you think should ideally be on an average client team? 3? 4? More? Including roles of high up/strategy only, etc.
I know there's a lot of variables here, but let's say for example, a small/medium size startup that has two parts to their business, a decent amount of press releases (1-2 a month), a few different people to use for podcasts and thought leadership pieces, and expectations for constant flow of traffic on all fronts?
I am trying to close the disconnect between me not managing and my boss thinking that I need to better trust the junior people (and that when I get two more clients he'll hire someone else.)