u/Comfortable-Week7646

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Lately I’ve been realizing how important short-form video has become for SaaS not just ads, but product demos, onboarding snippets, even simple feature highlights.

The problem is… it’s surprisingly time-consuming.

For a while I tried doing everything manually recording my screen, editing clips, adding captions, resizing for different platforms and it quickly became something I kept postponing. Outsourcing helped a bit, but it added cost and slowed things down.

Recently I started testing a few AI-based tools to see if I could make the process less painful. One that stood out was DemoStudio mainly because it focuses specifically on turning product info into short marketing-style videos rather than just giving you raw editing tools.

What I found useful is that it reduces the blank page problem. Instead of starting from scratch, it kind of structures the video for you (script, flow, visuals), which makes it easier to stay consistent.

Still experimenting with it, but it got me thinking

How are other SaaS founders here approaching video right now?

• Are you creating content consistently?
• Outsourcing it?
• Or just focusing on other channels for now?

Would be interesting to hear what’s actually working for people.