Google suddenly started de-indexing my pages
Hey everyone,
I’m trying to understand why Google has recently started de-indexing a number of pages on my site, and what I should focus on to improve indexing speed and stability.
Here’s what I’m seeing in Google Search Console:
- Search clicks are actually increasing steadily
- Indexed pages dropped from around ~50 to 30
- This started happening progressively over the last few weeks
I haven’t received any manual action penalties.
A few things about the site:
- Sitemap is submitted and updates correctly
- Pages are accessible and return 200 status codes
- Internal linking exists
- Site is relatively new ~6 months
What I’m trying to figure out:
- What are the most common reasons Google suddenly de-indexes pages?
- Can weak/internal duplicate content trigger this even if pages are technically valid?
- How important are crawl budget and internal links for smaller sites?
- Does Google sometimes temporarily de-index pages before re-evaluating them?
- What are the highest-impact things I can do to:
- improve indexing speed
- keep pages indexed
- increase crawl frequency
Things I’m already checking:
- noindex tags
- canonicals
- robots.txt
- sitemap coverage
- page speed
- duplicate titles/meta
- thin pages
Would appreciate hearing from anyone who has gone through this recently.