Hi our org is looking to migrate off our newsletter provider to a new, lower cost option.
TLDR: what do you wish you knew before to make transition and migration smoother? Any specific pros or cons to mail chimp or mailer lite?
Given the cyclical nature of our services I am most concerned ending up in spam / email jail as a junk sender. We have 5-10% of contacts who cycle out each year but we don’t always know which as they may have multiple program connections (eg one coming into a program we don’t yet know about).
If you have made a switch, what do you wish you knew before you started? What are key migration watchouts? Any tips beyond what the user help suggests.
If it is helpful, our parameters are:
+ Just under 5k recipients.
+ About 300 messages a year.
+ multiple accounts / users bc each program manager is responsible for their own communications and has specific subsection of total list.
+ Frequently we do Canva integrations.
We have identified our most likely options to be Mail Chimp or mailer lite.