just took on a client who runs two businesses. one is traditional Slovak cottages, rentals and sales. the other is about modern homes that incorporate traditional Slovak design elements, heritage meets contemporary architecture.
my idea is to build his personal brand profile first and use it to create awareness for both businesses naturally, kind of letting the story behind the brands come through the person.
struggling with how to structure the content across tofu, mofu and bofu for each and whether the personal brand angle is the right approach or if the businesses need their own separate presence.
anyone dealt with something similar? any input on the personal brand strategy or content framework appreciated
u/Clean_Commercial_875 — 11 days ago