u/Civilmats_992

Everyone says niche down. I took it literally. Started as a marketing consultant. Niched to B2B marketing consultant. Then B2B SaaS marketing. Then B2B SaaS marketing for developer tools. Then B2B SaaS marketing for developer tools in the DevOps space.

My total addressable market was approximately 200 companies. I know because I built a spreadsheet and counted them.

Revenue capped at $6K/month. I'd spoken to or pitched nearly every potential client in the space. Some said yes. Most said no. The ones who said no weren't going to change their mind because I'd already talked to them.

Un-niched one level. Went back to B2B SaaS marketing broadly. Updated the website. Rebuilt my case study page. Put together a new capabilities deck in Gamma (presentation design tool) that showed range across SaaS verticals instead of depth in one micro-niche.

Revenue doubled in four months. Not because I got worse at DevOps marketing. Because I stopped artificially limiting who I was allowed to serve.

Niching works until it becomes a cage. The advice should be "niche down unt

old way: fly everyone to a city. spend 3 days in conference rooms doing "alignment." pretend it was fun.

new way: 6 weeks before the offsite, everyone gets a Gamma deck. AI deck generator flow. all the goals, all the proposals, all the data. async commentary lasts a week. then we converge on decisions before the trip.

the actual offsite is now 80% social. 20% workshops on stuff we couldn't async. nobody is "presenting strategy" anymore.

people enjoy them now. last year people dreaded them.