u/Civil_Childhood_948

Content optimized purely for search intent can rank well but sometimes feels disconnected from what the brand is actually trying to say. Content that is great for brand building does not always perform well in search.

Curious how others are finding the balance between the two and whether you have found a way to make both work without compromising either.

A lot of the conventional wisdom around marketing sounds right until you actually test it. Things that were supposed to work that did not, assumptions that seemed obvious but were completely off.

Curious what beliefs others had to unlearn and whether figuring it out cost you time, money, or both.