u/Citruspixie

So recently, there has been a lot of reels pooping up on my feed from north indian content creators with caption "am i cool enough to befriend NEastern baddies", I cannot help but feel that this is just a way of soft segregation and i find it weird and creepy. Maybe I'm just overthinking but would love to hear what you guys think, not that I don't endorse being classified cool.