u/CigarsAndNumbers

If ASU wants to be seen as a premium destination school we need to do better with the merchandise branding. Especially on clothing. Almost every jersey I see looks like you can already see it in thrift store shelves. What happened to Sparky as a logo? The 'fork' looks like clip art done for free. Legit and everyone knows it. I thought the point of it was simplicity and people would "know its ASU" but we put ASU in capital letters right next to it! School like Texas, Oregon, Ohio State have clear, clean, logos and tons of different variations to choose from in clothing. These clothes sit and don't sell because honestly they are ugly.... Can we get a primary color instead of just throwup of maroon, gold, grey? Lean into the Yellow. Lean into Sparky. ASU has so much potential as a brand and who ever makes these decisions is terrible at it.