Bishop's UFO reflection, billboard connection, eye-fish suggestion.
the bishop's ufo is EXTREMELY reflective, and to get up to it, you have to go around the back alley, where there is also the billboard. on that billboard is a man with shades (rimmers) and in that reflection is a woman. now that billboard could have been placed ANYWHERE, but right next to an extremely reflective ufo? there is something there. has anyone worked with looking at the reflections, especially from his perspective in line with his left eye?
secondly, the CAKE is a lie. ignore that entirely.
thirdly, the little white note at the bottom of the eye-fish poster reads: "WE'VE NO REAL "EYE"DEA WHAT IT IS EITHER", replacing the "i" with "eye". SO, how about we apply that flipped rule to the main sentence? Therefore becoming either: "I FISH A LIVING I WITH A TAIL !!" , OR, following the' ' as a protection: " 'EYE-FISH' A LIVING I WITH A TAIL !!" First question... why two exclamation marks? Why not 1, or 3? Hm. Second question, fishing and finding are very similar words and actions, so is "eye-fish" meant to be "eyefind"? Third question, is the star also supposed to signify the importance of the last letter, L? meaning we have to keep it. so, tail becomes TALE.
So that sounds straightforward enough... eyefind a LIVING "i" (somebody we can use in director mode who isn't dead?) with a TALE. So, look on the eyefind of someone we can play as, who is alive, and who has a mission. if we take the gold medals as the golden path, then those it tells us to kill are not "living", so ignore all of them.
And hey, if you want a bonus crackpot theory, maybe the ufo is a red herring, and the thing needed to be reflected is the "WTF", becoming flipped, just like the "FTW" tattoos available. just food for thought!