Sold a page with 380K followers. Got $22K. The buyer monetized it for $18K in the first month. I underpriced by 10x.
Needed cash fast. Had a niche Instagram page with 380K followers that I'd built over 14 months. Sold it for $22K to a buyer who reached out through a broker.
The buyer turned on affiliate monetization within 48 hours of the transfer. Started posting product recommendations in stories and feed. Made roughly $18K in his first full month from the audience I'd spent 14 months building.
At that rate, the page would generate roughly $200K in its first year under the new owner. I sold it for $22K.
The buyer knew the monetization potential. I didn't. I priced the page based on what similar pages sold for on the broker's marketplace. The marketplace pricing didn't account for the specific monetization fit of my niche with the buyer's affiliate portfolio.
$22K felt like a win. It was a win if you compare it to zero. It was a catastrophic underpricing if you compare it to what the asset was actually worth to someone with the right monetization infrastructure.
Now I don't sell without running my own monetization test first. If you're going to sell an audience asset, spend 30 days monetizing it yourself before quoting a price.