Hey people and fellow devs,
Recently, I contacted almost every gaming channel in China and Japan via email with a short pitch. One of them was the Japanese outlet Denfaminicogamer, who made a post on X about my game WinHack 95 and its demo, including a link to the Steam page. Since then, I have seen a huge wishlist boost. You can see the post here on X: Denfaminico Gamer X post
The email I sent to all press contacts was pretty simple. I started with a short introduction of myself as the developer and mentioned where I am from. Then I briefly introduced the game demo in about four lines, mentioned when I plan to release the full version, and included links to the Steam page and the trailers on YouTube in English, Japanese, and Chinese.
I also added a link to my press kit on Google Drive, which contains the trailers, Steam capsules, screenshots, and general information about the game. Everything was in English.
To finish the email, I simply said that if they think the game would fit their community, they are welcome to cover me and my game.
If you want also want to try this an really important advice: Dont use the same text in every email otherwise (so no copy paste) or google will mark you as spam and you mail lands in the spam folder of your target. Alternate some wording , even in the title.
I used the strategy from u/igeolwen, who posted his approach here on r/IndieDev a few days ago, so thanks again for that! In addition to his contacts, I also searched for some press contacts in China, and people there posted about the game as well.
If anyone is interested, I can also share the contacts I found, although it was only around 3 or 4.
Edit 1:
Anyway, this is the list i used partly from r/IndieDev should all be japanese media (ignore the X at the start, was jsut my marking for "yes i contacted them":
X Famitsu: kgl-famitsu-release@ml.kadokawa.jp
X Dengeki Online: https://wwws.kadokawa.co.jp/support/kgl/personal/
X Denfaminicogamer: info@mare-inc.net und release@mare-inc.net
X Automaton: press@automaton.am und contact-en@automaton.am
X Indie Freaks: https://docs.google.com/forms/d/e/1FAIpQLSeGLDvCaogvKIPJ2vrd8ZwoRzU2DnMFhWwfo-OEEaIp3BFnGg/viewform und press@indie-freaks.com
X IGN Japan : ign_japan@ign.com
X GameBiz Japan: release@gamebiz.jp
X GameSpark: https://gamespark.com/contact-us
X 4 Gamer: https://www.4gamers.net/contact-us
X Mogura Games: https://docs.google.com/forms/d/e/1FAIpQLSc6CzIQUTDuxr4LRQQOTuMfoOlD7YDFigzEOEBvXtDy-PbOlw/viewform
X 3dnchu: https://3dnchu.com/
X Modeling Happy: https://modelinghappy.com/3477-2
X CG WORLD Japan: https://www.borndigital.co.jp/contact
X 3D Total Japan: https://store.3dtotal.com/pages/contact-us?srsltid=AfmBOoq_UjgyDhS2BTJ1-gQcv7d01Ipvt3Vsz9QJhJnlhXsFcocM3n8m
X CG Geeks: deadhead@outlook.jp
X GNN Gamer : http://www.gamers-news.net/contact.html
X Gematsu: editor@gematsu.com
Edit 2:
And thats the chinese media i contacted:
X 17173: 17173@17173.com
X 3DMGame: data@3dmgame.com
X 9you: info@staff.9you.com
X DoNews: pr@donews.com und neirong@donews.com und BD@donews.com
X TGBUS: hz@donews.com und bd@donews.com und ad@donews.com
X GameRes: webmaster@gameres.com und news@gameres.com und cp@gameres.com und sea_bug@gameres.com
X A9VG: hz@infinities.com.cn und BD@infinities.com.cn
X GamerSky: ghost@gamersky.net und ghost@gamersky.org
Edit 3:
Because i got a couple of pm´s:
I didnt received any answer via mail, the posts just appeared, and i tried to google my games name in the available different languages, thats how i found all the posts.
Thanks for reading all the way through!