I’ve been going back and forth on whether it’s better to focus on one platform or spread listings across a few.
On one hand, sticking to one feels simpler and easier to manage. But at the same time it feels like you’re limiting how many people actually see your items.
For those who’ve been doing this a while, what’s been working better for you lately? Focusing on one or listing in multiple places?
Been reading more about how inbox providers are using AI and it kind of changed how I look at deliverability.
It’s not just about whether your email lands in spam or inbox anymore. There’s another layer where AI is deciding what actually gets seen, prioritized, or ignored. So you can technically “hit the inbox” and still get no visibility if engagement signals aren’t there.
What stood out is how much weight is being put on behavior over time , opens, replies, consistency, even how recipients interact with similar emails. It’s less about a single campaign and more about the overall pattern you’re building.
Also explains why some emails perform great at first and then slowly drop off, even when nothing obvious changes. It’s like the system is constantly reevaluating trust based on ongoing signals.
Feels like deliverability is shifting from a technical problem to more of a long term reputation and engagement game.
I’ve noticed a weird pattern with my campaigns. The first few days go really well ,solid open rates, some replies ,then everything just drops off a cliff. Same domain, same copy, same audience, no big changes.
It doesn’t feel like a content issue because the exact same email performs well at the start. It almost feels like inbox providers are “testing” my emails and then quietly pushing them to spam after a while.
All my setup is fine (SPF/DKIM/DMARC, low bounce rate, etc.), so I’m starting to think this has more to do with reputation or engagement signals over time rather than anything obvious.
Has anyone else seen this pattern? Is this just how deliverability works now, or is there something specific I should be watching or adjusting as campaigns run?