Growth peeps — do you actually trust Claude/ChatGPT as a thinking partner, or are you still just using it to write stuff?
Hey folks. I write about GTM and AI for a living. I talk to 5+ SaaS growth leaders a week (CMO, CRO, CEO), sometimes more, and I'm picking up on a pretty big shift. If I have this right, the buyer's journey is closer to being captive to LLMs than I suspected just a month ago.
I'm trying to understand trust - the trust people have in LLMs. Not trust as in "it writes decent copy." Trust as in "I bring it a problem and I actually believe the output enough to act on it."
If that's true, it changes everything about how buyers make decisions. If growth leaders trust AI as a genuine thought partner, their buyers probably do too. And that rewrites the buyer journey in ways I need to account for when I write. It can also change what I build / develop to help growth leaders get some grip on the shift.
Blabh blah blah... I'm curious where you actually are with all of this.
Some questions:
Trust: When you're working through a real strategic problem do you bring it to Claude or ChatGPT (aka, is an LLM a thought partner for you)? Do you trust the output enough to use it, or do you still treat it like a rough draft that needs heavy editing? Don't care about which LLMs your using per say....
Building: Anyone here moved past prompting into actually building things? I fell down the rabbit hole and have been cranking out agents and web apps galore. I feel like my community is doing the same but I surround myself with marketing geeks and freaks. Are you using Claude Code or Cursor or similar tools to create internal workflows, apps, automations? Agents?
Prompt libraries vs. agents: This one's more specific. Six months ago everyone was sharing prompt libraries. Do those still feel useful to you, or have you moved past that? If you've built trust with an LLM, you've mastered prompt engineering, whether you realize it or not. Claude 4.5 likely killed the structured prompt (again, geek but I'm seeing less demand for deeply structured prompts since then). If someone handed you a purpose-built agent or web app that solved a specific sales or marketing problem (identifying which companies in your market are showing signs of a problem you solve) would that feel more valuable than another prompt template? Or does that still feel like sci-fi?
Cheers