my wife is pretty easy to please and enjoys simple, trendy products (Korean skincare, viral fragrances, etc). She doesn't want anything extravagant but as a mom to littles she likes to feel youthful and in touch with what other women are buying and using.... to a certain degree.
I've done a decent job of finding those types of gifts over the years (geared towards her) but its taken hours to dig through "best of" articles on vogue/people/cosmo full of garbage really or tabs of old reddit gift threads. How am I supposed to know what Korean skincare is and that is has been blowing up!?
So I decided to build a site called her.to - I built it for myself first, to speed up my process and find those types of gifts faster. It surfaces gifts women are saving/tagging/mentioning and scores them. There are no ads but they are affiliate linked. Thought I'd share since we are coming down to the wire for Mother's Day.
My wife has visited the site quite a bit as I've built it which honestly has shot me in the foot a bit...