u/BusinessFramWork

A review request can do more than collect UGC.

It can reinforce product satisfaction and trigger a return visit.

request review after product experience

offer immediate reward

add expiration window

Writing a positive review strengthens commitment to the original purchase.

The incentive then converts that commitment into another visit.

Purchase #1 proves interest.

Purchase #2 is what starts habit formation.

Graza uses a simple framework to push customers across that gap:

wait until product experience has happened

send a second-purchase incentive

create urgency with a deadline

The tactic works because it aligns with peak satisfaction and lower buying resistance.

Timing > incentive.