Official Buoys Clarification + Q&A Thread
Hi everyone — we wanted to make one clear post to address recent questions around Buoys, Shore Girls, and Buoys First Splash.
After publishing a few early flyers, we realized some details needed to be communicated more clearly. We deleted our out-of-date flyer and have since made quite a few updates to the Shore Girls casting process so all information is easier to verify and understand in one place.
We did change locations for our first splash event.
For official information, please use:
Website: buoysusa.com
Casting inquiries: casting@buoysusa.com
What is Buoys?
Buoys is a coastal food, beverage, and lifestyle canteen based on Block Island. The canteen is planned to launch in Summer 2028.
Outside of regular canteen operations, Buoys also plans promotional events and brand activations to further introduce and grow the brand before launch.
What are Shore Girls?
Shore Girls are paid promotional/event ambassadors for Buoys events and brand activations. This may include content, appearances, guest-facing promo moments, event support, social media, and launch-style activations in various locations.
Nobody is being privately recruited, asked to pay money, or asked to commit without clear information.
What is Buoys First Splash?
Buoys First Splash is our 2027 promotional activation event created to introduce the Buoys brand ahead of the canteen’s Summer 2028 launch.
The upcoming Shore Girls opportunity is currently connected to our Ocean City, Maryland activation. The final day of First Splash is planned as a larger party-style event, and we will need additional help that day for guest-facing support, promotion, content, and event atmosphere.
Is casting open now?
Yes. Casting submissions are currently open for the 2027 Shore Girls opportunity.
At this time, we are seeking candidates for our upcoming promotional activation in Ocean City, Maryland. The ideal candidate is locally based, spending the summer nearby, or able to self-report to Maryland for scheduled dates.
Selected candidates will move on to the next part of the process, which is a virtual informational group meeting via Zoom, with other selected candidates.
Is this paid?
Yes. Shore Girls will be paid for approved promotional/event work. More details will be shared with selected candidates during the virtual informational meeting.
What should submissions include?
Please submit the following materials:
Full name
Age
Resume
One headshot taken within the last 2 months
If you intend to be in Maryland next summer
A short note on why you’re interested
Headshots do not need to be professionally taken. Please do not use heavy filters, overlays, or old photos.
All materials should be submitted to:
casting@buoysusa.com
Where can people find more information?
More information can be found on our website:
Final note
We understand that early-stage brand materials can raise questions when details are still being finalized. That’s why we are keeping official information available through our website and casting email moving forward.
This thread is open for respectful questions about Buoys, Shore Girls, Buoys First Splash, and the current Ocean City opportunity.
Feel free to follow us on Instagram @Buoysusa 🧡