Curious how other SEOs are handling multi-location sites right now. Specifically running into issues with similar location pages getting crawled but inconsistently indexed, and occasional cannibalization between them
I’ve been paying close attention to how AI Overviews are affecting click patterns, and I keep coming back to the same question. Some of the pages losing visibility seem to be the ones that were already pretty similar to everything else on the SERP, without a lot of differentiation. From where I sit in the multifamily marketing industry, it’s hard to tell whether this is a completely new shift or more of an acceleration of trends that were already happening.
I’ve seen enough cases where cleaner site architecture, stronger internal linking, and better query alignment outperformed another round of net-new content. That has made me a lot more skeptical of content-first SEO advice when the foundation is weak. Curious where other people land on that now.
Instagram now lets users manually tell Reels what topics they want more or less of, which feels like a pretty big shift for business accounts. It is not just about engagement signals anymore. Users can shape the feed more directly now.
I run marketing for multifamily communities, and this feels like one more reason generic content is going to get buried faster. If people can actively tell Instagram what they want more or less of, I’m curious how other business accounts are thinking about niche relevance now.