Built a simple tool using Lovable to onboard clients.
You answer a few questions → pick your budget → book a slot.
If it makes sense, we run your content and growth.
What I actually do:
Turn your app into short-form content that people watch
Fix video hooks
Positioning the app
Push consistent distribution
link:Founders Cartel
Most app founders think they need a better product.
Most of the time… it’s just their content.
there was an app founder who reached out his App was solid. Content was consistent but nobody was downloading the app. Hooks weren’t strong and videos felt like promotion.
We didn’t touch the app. Didn’t hire any influencer.
Just changed how the app was shown.
Different angles.
Less “here’s the app download it now"
More “why you’d actually want this”
That alone shifted everything.
Views picked up. People started clicking. Installs followed.
If your app content isn’t doing anything, Can probably help you in marketing your app.
DM the word "app"
You probably doesn't need to hire an influencer to market your app. You need to make content people actually want to watch. Seen founders burn thousands on influencers When their organic content wasn’t converting attention in the first place.
And that’s why people scroll.
Nobody opens TikTok or Instagram hoping to watch promotions. Your content needs to feel native.
Story-based.
Relatable.
Curiosity-driven.
That’s what converts.
If you’re ready to actually grow your app drop a comment
Marketing apps through short-form content one of the reels recently did:
– Almost 1 million views
– 47k likes
– 22k comments
– 75k+ interactions
What’s interesting is the comments.
A big chunk of those (22k) came from setting up a simple flow if someone commented a specific word they’d automatically get the link in their inbox.
Not anything fancy just using ManyChat to remove friction.
A few things noticed from this:
– People are way more likely to comment than click a link in bio
– clear call to action increases engagement a lot
– DM delivery feels more personal and better chance of conversion
Also worth noting the video itself wasn’t high production.
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They were posting every single day and getting almost nothing from it.
Low views. Low leads. Low sales.
We didn’t increase posting frequency.
We changed their strategy.
Better hooks. Better scripting. Better positioning.
Within weeks their content started pulling attention.
A founder came to me after months of posting.
Great app.
Zero traction.
We didn’t rebuild the app. We didn’t hire influencers.
We completely changed how the app was positioned through content. New hooks. Better storytelling.
Installs started climbing after that.
Same app. Different marketing.
You probably doesn't need to hire an influencer to market your app. You need to make content people actually want to watch. Seen founders burn thousands on influencers When their organic content wasn’t converting attention in the first place.
Seen apps with terrible products go viral.
And great apps stay completely invisible.
Why?
Most founders think building a good app is enough.
It’s not. If nobody stops scrolling, nobody clicks.
If nobody clicks, nobody installs.
Simple.
Your app doesn’t need more features.
It needs better storytelling.