so my friend has been running a cafe for 2 years and every week she'd text me like "what do i post today" and i'd help her out
eventually i just sat down and made her a proper system so she'd stop asking me lol
the basic schedule i gave her:
monday - show something behind the scenes. your kitchen, your setup, you making the thing. people love this way more than product shots
wednesday - spotlight one item. just one. make it sound good.
friday - post a customer review or a photo someone tagged you in. if you dont have any, ask a regular
saturday - something personal. an opinion, a little story, whatever. this is the one that gets the most comments usually
she went from posting randomly once a week to 4x a week and her reach basically doubled in 3 weeks
nothing fancy. just consistency
i ended up turning the whole thing into a kit with 30 written captions, hashtag sets, bio templates etc for anyone who doesnt want to start from scratch. lmk if you want the link but the schedule above is free and works on its own too
happy to answer questions if anyone has them