Honest question: are new brands expected to pay TikTok for growth now?
We’ve been testing TikTok for a new brand and I’m trying to understand whether our expectations are wrong.
Organic reach doesn’t feel impossible, but it does feel… capped?
A lot of videos seem to stall at a few hundred views, even when engagement starts okay.
For those who’ve built something recently:
Did you grow organically first, or did paid promotion become necessary?
u/Brilliant_Bake4982 — 3 days ago