How a Slow Campaign Page Turned Me Into the “Website Girl” on Our Marketing Team
I work in digital marketing, and over the last four months I’ve been teaching myself web development after office hours. Mostly because I got tired of waiting days for tiny landing page updates during campaigns.
I already had a little exposure to static hosting because an old coworker used to talk about it constantly during coffee breaks. Back then I honestly just nodded along without fully understanding why he cared so much. Then last month, one of our campaign pages slowed down right when a paid ad started performing well. Nothing completely broke, but the timing was terrible. During the scramble, one of the developers casually said, “This probably would’ve been easier if the page was static.”
That sentence somehow sent me down a late-night rabbit hole of CDNs, edge caching, and pre-rendered pages. Now my feeds are full of frontend and hosting content instead of marketing strategy videos. Funny how quickly you can go from “I just need to edit this landing page” to suddenly caring about deployment workflows and performance optimization.
Curious if anyone else here came from the marketing side and slowly got pulled into web development too. What helped you connect the technical side with actual campaign results?