Need some advice/help!
I'm co-founder of a startup and our original go to market plan hasn't really worked at all. Here are the details:
We're a software company that specialized in multilingual, digital forms. You send the form, they fill it out in any language, then the responses are viewable in english.
Long story short, we sent 500k emails targeting the health industry — and got ZERO replies. My partners want to keep sending emails...but I don't even think the health industry is right for us right now.
Has anyone experienced anything like this or have some advice?
EDIT: One of my partners got a list of 60k emails from a data broker. Sent them using Go High Level using a drip email strategy. Our open rate was about 3-5% and deliverability was about 95%. Our website jumped from about 20 views per month to about 5k per month with less than a 40% bounce rate.