Dealer has an unsold 2024 model. How much negotiating is reasonable?
My local dealer has an unsold 2024 ford maverick tremor. MSRP is 42k, however 2026 Maverick tremors are listed at 41k, and I’ve seen unsold 2025’s as low as 37. The dealer told me they’d go 36k for the 2024 but that still seems high when 25’s (redesigned front and and updated engine) are only $1k more. Plus 2027’s will be on lots soon. Am I crazy for wanting to offer 32-33? Is that unreasonable for an almost 3 year old car that’s been sitting in the desert sun the whole time? I haven’t counter-offered yet and the truck is under a recall so I have some time to figure out a price I’m willing to pay.
If it matters, I’m a repeat customer and have bought from this dealer before