Is a marketing degree worth it here?
I’m interested in pursuing a career in marketing, especially in growth and performance marketing, but I’m unsure what major would prepare me best at UCR.
I’m considering marketing, but I wonder if the curriculum is somewhat up to date with current industry trends and digital strategies. I’m also thinking about business analytics since it seems more data-driven, and I’m wondering if that might better support the kind of marketing career I want.
Would appreciate insight from anyone that knows a thing or two about BA or marketing at ucr. Thanks!