
ok so i looked up a founder after he cold DM'ed me last week. Decent sell, interesting idea. Clicked his LinkedIn and the company page.
on both pages there was a boring banner and vague bio
I closed the tab. That was it for him.
Here's the thing, every cold DM, every content piece, every podcast appearance routes back to that profile. If the page leaks, the whole pitch leaks. Most founders set it up once and treat it like a lease agreement they don't have to think about again.
The idea i thought of: a productized LinkedIn or X profile audit. Someone submits their URL, you send back a scored report: bio, banner, headline, pinned content, all graded out of 100 with a fix list ordered by impact.
If you want more ideas like this, I found this one on the Grey Market, they send ideas every monday and friday https://www.readgreymarket.com/subscribe