Full time - Lahore
Pay - 90,000 per month
Overview
The Associate will contribute to the office of the executive. The role involves developing and executing strategic communications to support public outreach efforts. Responsibilities span media relations, public relations, press coordination, social media management, and stakeholder engagement, with the objective of positioning the platform as a credible interface.
Key Responsibilities
Strategic Communications & PR:
Design and execute communication strategies aligned with outreach objectives.
Draft high-quality press releases, briefs, speeches, talking points, and media notes.
Develop and refine narratives to showcase initiatives and opportunities.
- Media & Press Management:
Build and maintain relationships with key media houses, influencers, editors, and journalists.
Coordinate press briefings, interviews, and media coverage for leadership engagements.
Track media sentiment and strengthen visibility and outreach.
- Stakeholder Liaison:
Serve as focal point for media coordination with key officials, organizations and stakeholders.
Facilitate high-level meetings and visits.
- Social Media & Digital Presence:
Manage social media platforms like Facebook, X, Instagram & etc.
Develop and execute digital campaigns, monitor performance metrics, and optimize content for reach and impact.
Qualifications
Bachelor’s or Master’s degree in Mass Communications, Liberal Arts, Journalism, Social Sciences, Business Administration, Marketing and related disciplines.
Open to fresh graduates.
Proficiency in writing and editing press releases and other communication materials.
Strong skills in Communication and Strategic Communications.
Experience with Project Management and ability to work on multiple projects simultaneously.
Demonstrated expertise in Writing and tailoring messages for specific audiences.
Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Familiarity with media relations and outreach is an advantage.
Proficiency in digital tools and platforms for content creation and PR campaigns is a plus.