Curious how others in pharma are approaching this.
We’ve been experimenting with AI roleplay for training our reps, mostly around things like objection handling, product messaging, and tougher HCP conversations.
Traditional coaching helped, but it was hard to scale consistently. Managers don’t always have time, and a lot of learning was happening on actual calls.
What’s been interesting is how reps respond to practicing in a safe environment. They’re more willing to try different approaches, mess up, and repeat scenarios without pressure.
We’ve seen some improvement in confidence, especially with newer reps, but still figuring out what “good” looks like long term.
Also noticing pharma has its own layer here with compliance and more structured conversations.
Curious if others are seeing real performance impact from this or if it’s more of an engagement tool right now. And how are you all handling compliance in these simulations?