Tried Gameball for gamification did not translate into results
We tested Gameball because the whole gamification angle sounded interesting. Missions, challenges, rewards for actions, it looked more engaging than basic points systems and I’ll admit it does stand out visually compared to some loyalty apps.
But after running it for a while, it started to feel like a lot of surface level engagement without real impact. Customers would interact with some of the features early on, but it didn’t make any difference in repeat purchases. It felt like people played around with it once and then ignored it after.
Another issue was how much effort it takes to keep it running. You have to constantly update campaigns, tweak missions, and come up with new ideas or it just dies off. It doesn’t run in the background like you’d expect, it feels like something you have to manage all the time.
In the end it was too much effort for something that didn’t really give anything back.