Used “bridge roles” to switch careers
I used to get really bitter seeing career switch posts where someone goes from “totally unrelated field” to dream job in one jump like it’s nothing.
When I was trying to move from customer support into product marketing, recruiters kept giving me the same polite rejection. Basically: “you seem capable, but I can’t pitch you for this role.” Translation: my resume still screamed call center.
The annoying part is I already had a lot of the actual skills. I talked to customers all day, wrote documentation, handled product issues, noticed patterns nobody else noticed. None of that mattered because I had zero proof that looked like marketing work.
What finally got me unstuck was aiming for a bridge role instead of trying to skip straight to PMM. I stopped applying to jobs where I looked insane on paper and started looking for stuff that was maybe half support, half marketing.
At the same time I started building small projects that at least looked related to the kind of work I wanted to do. Nothing fancy. I rewrote our company FAQ page, made a fake launch plan for a product I liked, pulled trends from support tickets and turned them into a little presentation.
Then I rewrote my resume around that stuff instead of around my job title. I had Google Docs open constantly tweaking bullets, cutting fluff, trying not to sound fake. I also used ChatGPT and Resumeworded while reworking everything because I was honestly terrible at explaining my experience clearly at first.
I eventually landed a customer marketing role at a SaaS company. It still had support-ish work in it, but now I had actual campaigns, metrics, projects, and a manager who could vouch for me.
The weird thing is nobody treated me like a “career switcher” anymore once I had proof sitting in front of them. Before that, it felt like I was trying to argue my way into a new identity.