Unsure about sponsorship CPM rates
An agency reached out to me saying they're doing a campaign with a popular PC game and they want to have an integration in one of my videos.
The agency estimated my price they will offer me is a price of $14 CPM with a 100k view cap over 30 days. They want a 60-90 second integration, intro (3-5seconds) and outro.
Also this would be my first sponsored video.
I'm in the gaming niche:
- 14 videos
- 9k subs
- last 4 videos range from 50-310k views
- AVD 19+mins (videos last 45-60mins)
My demographics are: USA, UK, CANADA, AUS, GERMANY,
Age range is: 51% 25-34, 23% 18-24, 17% 35-44, (Rest is balanced)
I'm not sure what my rates should be or what I should be looking for. I don't want to get the price wrong as I do value my work and I only upload once per month.
Just wondering what these rates start off with.