(Philly Market)
I wanna start a discussion - what are some tips you all have for marketing a listing that isn’t selling - aside from getting professional photos. I wanna hear:
• Price Strategy
• How you market
• when do you expire re list?
• any secret sauce that has helped you sell a listing before!
I know price, condition, and timing are everything, but I’m curious to know!
What’s your worst story where you got fired from a listing?
Hi everyone,
(Philly market)
I’ve been in real estate for 6 years and my biggest fear finally happened a few months ago - I got fired from a listing.
Id appreciate a discussion and any advice cause I’d love to learn from this, hear other people’s stories and be able to just move on, but I’m truly perplexed.
I had a luxury 55+ patio home listed. Clients were repeat clients that I absolutely loved - the kind that make you love doing real estate! I had a great relationship with them. Their home was a tough one to sell as 55+ homes are pretty saturated and demand for them has stalled in our market. I listed their home in August. I had professional photos done of course and a professional 3D tour made for Zillow. I held an open house the first weekend with 20+ guests. Tons of showings, but no offers. I followed up consistantly for feedback and everyone said it was either too small, they weren’t ready, or they picked something else.
Other marketing I did in addition to professional photos & a 3D tour:
• social media ads
• email marketing
• a list of seller updates included in the mls
• 4 + open houses over the span of 6 months
• expired the listing and relisted in January
• we also did two price improvements, got it down to what they paid for it two years ago cause they were struggling.
I put so much effort into this thing and nada. Even drove over there to turn the lights and fireplace on for showings. I notified the sellers of all my efforts and all feedback, but at the end they started getting antsy and pushing my personal boundaries with late night emotional calls. Also making claims about not hearing from me for days which I have receipts to prove is simply untrue.
They wanted to fire me in February because it wasn’t selling. Our contact was for a year, but to save the relationship, I let them out early. But boy I cried and cried after that phone call. I’ve been beating myself up for months.
A month later they relisted with someone new. She took new photos of course, but listed… higher?! Then it sold a few days ago and so I checked the mls. I saw it got multiple offers and sold for $19k over ask in 8 days.
What. The. F? 🥺
I’m truly heartbroken. Happy for them, but devastated. I worked so hard on that listing and I know this could’ve been the perfect storm of timing, but still this is devastating to have lost a listing I was so proud to have, clients I loved, and I just feel like the worst real estate agent ever. I know I’m supposed to be resilient, but I’ve gotten to the point where I feel extra nervous at every listing appointment and dread taking listings again.
TLDR:
I’m curious to hear anyone else’s stories of times they were fired from listings and felt awful afterwards seeing it sell. Also any advice to get over this and be able to finally put it behind me.