Brevo (ex-Sendinblue): Is the unlimited free plan actually usable, or just a tease?
We all know the landscape changes fast. What was "cutting-edge" in 2024 is now either bloated, acquired, or obsolete. I’m trying to audit my current stack and want to separate the essentials from the noise.
Here’s what I'm currently testing at Brevo (formerly Sendinblue) on their free plan:
| Feature | Brevo Free Plan |
|---|---|
| Contact limit | Unlimited (up to 100K) |
| Daily email cap | 300/day |
| Monthly sends | ~9,000 |
| Automation | ✅ Yes (up to 2K contacts) |
| Transactional emails | ✅ Included |
| CRM | ✅ Basic (50 deals, 1 pipeline) |
| Brevo branding | ❌ Present on all emails |
| Support | 📧 Email only (first 30 days) |
| Credit card required | ✅ No |
The problem: That 300/day cap looks painful, but unlimited contacts is rare on a free plan. I'm trying to figure out if this is actually usable for a small newsletter or just a tease to make you upgrade.
My questions for you:
- Has anyone run a real email list (500–2,000 subscribers) on Brevo free for 6+ months? How did you manage the daily limit?
- If you switched from Brevo, what broke first? Deliverability? Support? The editor?
- For those who upgraded to Brevo Starter ($9/mo) or Standard ($18/mo) – was it worth it vs. jumping to Mailchimp or Klaviyo?
Quick pros/cons from my testing so far:
| Pros | Cons |
|---|---|
| ✅ Unlimited contacts saves money | ❌ 300/day cap kills batch sends |
| ✅ Automation on free plan | ❌ Editor feels dated |
| ✅ Transactional email included | ❌ Slow support response |
| ✅ No credit card required | ❌ Can't remove branding |
Drop your Brevo experiences below. If you can, mention your industry (B2B, e-com, agency, nonprofit, etc.) so context is clear.
Thanks — looking forward to the collective brainpower here.