Here's the situation. Piloting Bom͏bora for about 3 months now and the jury's still out. The surge data definitely shows SOME companies researching our category but the signal to noise ratio is rough.
Pros: integrates well with our Mar͏keto instance, the topic taxonomy is pretty complete, and when it hits, it really hits. closed 2 decent deals͏ from surge alerts.
Cons: SO many false positives. like companies showing intent data for "cloud migration" that are already 100% in AWS. and the prici͏ng... oof. for a 500 company list we're paying nearly 40k/year.
biggest issue is you still need conta͏ct data to do anything with the intent signals. we've been cross referencing with Apo͏llo but thinking about trying Pro͏speo since they apparently have intent data built in at way lower cost. anybody used both?
curious if others have cracked the code on Bombora or if everyone's dealing with the same noise issues. would love to hear any bombora review type experiences from people who've actually run it for a while.