We originally started by building booking-focused websites for niches like mehndi artists and dental clinics.
But after outreach and talking to businesses, we realized most of them didn’t really care about the booking system itself — they cared more about having a professional online presence that builds trust.
So now we’re pivoting toward creating branded business websites first, with booking/features as optional add-ons instead of the main pitch.
Still early, still figuring things out, and honestly trying to understand:
Which niches actually value good websites?
How do small agencies land their first consistent clients?
Is cold outreach still working for service businesses in 2026?
Would appreciate advice from people who’ve gone through this phase.