Hello,
I’m a founder from Botswana building a B2B data startup called BasketIQ.
What We Do
BasketIQ captures real consumer purchase data through WhatsApp (no app downloads or websites required). Consumers simply submit shopping receipts, allowing us to build a live view of purchasing behavior across Southern Africa.
By combining receipt data with targeted surveys, we help brands and retailers understand:
What consumers are buying
Brand switching behavior
Price sensitivity
Product usage trends
Regional buying patterns
Market share movement in near real time
You can view our consumer platform here: https://rewards.basketiq.co.bw
Our consumer reports here: https://basketiq.co.bw
Early Traction
Since launching in March, we have achieved:
520+ consumers onboarded
7,000+ receipts processed
Receipt coverage from retailers including SPAR, Shoprite, Woolworths, Choppies, and Mr Price Group
30,000+ product lines identified across brands such as Parmalat, Clover, Coca-Cola, and multiple private-label retailers
46% weekly returning user rate (users returning at least once per week to upload receipts)
Market Opportunity
Botswana’s FMCG retail market alone is valued at approximately USD 3 billion
Combined markets across Botswana, South Africa, Zambia, and Zimbabwe represent a significant multi-billion-dollar regional opportunity
Why Southern Africa, Why Now
Southern Africa is emerging as one of Africa’s most investable technology regions:
Stable operating environments
Botswana ranks among Africa’s strongest governance performers, has approximately 80% internet penetration, and hosts the SADC Secretariat, creating natural regional expansion pathways.
Government-backed digital growth
Countries across the region are actively investing in innovation hubs, startup ecosystems, and digital infrastructure.
Supportive regulatory momentum
New data protection frameworks and digital economy policies are creating stronger foundations for local technology businesses.
Why We’re Raising
We are seeking investors and strategic partners to help us scale consumer panels, deepen analytics capabilities, and expand into key regional markets.
If real-time African consumer intelligence interests you, I’d welcome the opportunity to connect.
Best regards,