u/Aromatic-Western3999

Google Search Central Live Toronto (April 21) was a closed event - no stream, no official slides. JC Chouinard documented almost every slide, which is how I know what was shared.

One thing confirmed there has been bugging me ever since:

Martin Splitt explicitly said that "Crawled - currently not indexed" is almost never a rendering issue. It's a quality signal. Google saw the page and decided it wasn't worth including.

Are you actually seeing this in your audits? I'm seeing it constantly with clients who are convinced it's a JavaScript problem. It almost never is.

Two more things confirmed that change my practice:

  • Blocking Google-Extended in robots.txt is a placebo. Fanouts bypass it. data-nosnippet is the only real lever.
  • llms.txt has no Google SEO benefit - confirmed by both Danny Sullivan and Glenn Gabe. I had recommended it. I'm not fully walking it back but the contradiction is real.
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u/Aromatic-Western3999 — 14 days ago