Declining Revenue:
Despite better margins, net revenues fell 15.3% year-over-year to $58.2 million. This was primarily due to a 19.5% drop in volume sold.
Gemini said this-----
However, your observation highlights a specific financial phenomenon: Net revenue per pound (the "price") actually increased.
In simple terms, even though Beyond Meat sold significantly less product (volume), they made more money on every pound they did sell compared to the previous year.
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I'm not a genius but that sounds like they may have found their grove. If people are willing to pay more for less.......I mean.....is that not common sense