u/Appropriate-Egg-731

I'm building a scheduling tool and trying to figure out if client approvals are actually a real problem or if I'm overthinking it.

The way I imagine it works now for most people is something like: you finish a batch of posts, send screenshots over email or DM, client responds three days later in a thread you have to dig through, you're not sure if "looks good" counts as approval, and occasionally something goes live that shouldn't have.

Is that accurate or am I off base?

The feature I'm building lets you send one link per client, they see everything pending, approve or request changes, and nothing posts until they sign off. No account needed on their end.

But before I keep going I genuinely want to know if people have already solved this with their own system. Because if Google Sheets and a DM thread works fine for most people then I'm building the wrong thing.

What does your actual approval process look like right now?

before writing a single line of code I wanted to actually talk to the people I was building for.

so I spent a few weeks cold dming social media managers asking one question: how do you handle client approvals before content goes live?

every single person described the same mess. google drive folders, whatsapp threads, screenshots, or just posting without approval and dealing with the fallout after. one person told me she had to delete and repost content three times in one week because her client changed their mind after it went live.

the tools that solve this properly charge $200+ a month. for a freelancer managing 5 clients that's just not realistic.

so I built IndiePost.app. flat $20/month, clients approve content through a simple link without needing an account, separate workspaces per client.

still early but the problem is clearly real. curious if any founders here have gone through a similar research process before building. what did you find?