Joron here. 8+ years experience in digital PR. Building this community and Barakah PR, a support server for indie devs and small studios navigating press and marketing without a budget or with limited budget. Everything inside the server comes from actually doing this work, not theorising about it.
Here's what I'm building:
Guides and resource docs covering:
- Influencer marketing — finding relevant creators, writing pitches that get responses, managing relationships without a paid platform or middleman
- Media relations — what journalists actually want, how to write a pitch that doesn't get binned, building a press list that's genuinely useful
- Trailer production — what works for press versus players, how to brief a video editor if you're outsourcing the cut
- Discord community building — structuring a server that supports your launch rather than just padding a member count
YouTube video suggestions — vetted YouTube videos for those who'd rather watch than read
Ask Joron — drop any PR or marketing question and get a straight answer drawn from real experience. If something's outside what I know, I'll say so.
Industry news and events — relevant press opportunities, showcases, and coverage trends as they come up
The Visibility Quest — a monthly live session diving deep into actionable tips on how to increase your game's visibility.
Gain early access here: https://discord.com/invite/FShgamqG3b
Happy to answer questions in the comments as well.
— Joron