u/Anthony_Rochand

Real client mention last week: "this campaign isn't bad at all" -> flagged negative. Because "bad" is in the sentence.

After years using tools like Talkwalker daily, I still see 25-30% of mentions misclassified on negation alone. Yet every vendor keeps selling "AI-powered sentiment."

How are you handling this in 2026?

- Found a tool that actually parses negation?

- Running your own LLM layer on top?

- Or just telling clients sentiment = directional, never a KPI?