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u/Andrea_Barghigiani

Week #3 of building in careercraft.ing: slower week, but redesigned the onboarding (with images)
▲ 1 r/buildinpublic

Week #3 of building in careercraft.ing: slower week, but redesigned the onboarding (with images)

This week was slower than I wanted because I was on a work trip.

Less build time, less social time, not much to say on the numbers side yet.

Still, I finished one important piece for careercraft.ing: a full onboarding redesign.

The old onboarding was functional, but it felt too generic and too form-heavy.

So I reworked the flow around a few things:

  • clearer progression from step to step
  • nicer entrance animations
  • a quote/interstitial to keep users engaged in the middle of the flow
  • a stronger first-memory moment so the product value clicks earlier
  • removal of the heavier card style so the experience feels lighter overall

I am attaching before/after images because this is one of those changes that is much easier to show than explain.

https://preview.redd.it/wc66i47ehf0h1.png?width=1220&format=png&auto=webp&s=82d86e593c543ce252bc99889479a081af1fa9b8

https://preview.redd.it/9gvv057ehf0h1.png?width=1220&format=png&auto=webp&s=baf136ce0f37b937df838db1e76ba228b03bcde4

https://preview.redd.it/75q0r57ehf0h1.png?width=1280&format=png&auto=webp&s=c2d0b9544d7290f33756a77b02c0fa9050333913

Search Console is indexing more pages now, which is a good sign, but traffic is still low, so I am treating this week as foundation work more than growth work.

Small positive signal: I still picked up a bunch of new followers on X, and I am starting to be more intentional with LinkedIn outreach too.

So the real progress this week was:

  • onboarding fully revamped
  • indexing moving
  • stronger promotion starts next week

If you build in public, do you also end up having these “quiet but important” weeks where the main win is improving the product experience before pushing distribution harder?

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u/Andrea_Barghigiani — 4 days ago
▲ 1 r/buildinpublic

I'm building careercraft.ing, an MCP-powered vault that helps engineers capture and quantify their career wins for performance reviews, promotions, resume optimization and even for behavioral interviews.

This week went sideways in a good way. While I was doing some moderate marketing, I also started a quick onboarding restyle that turned into a full refactor. New flow, animations, mid-step encouragement, the whole thing.

No screenshots yet (next week I'll post a before/after video), but it felt important to get right.

On the content side, I published an SEO article: The 5 traps that kill your promotion (even when you did the work).

What I didn't expect was how much it would help my social workflow.

Writing one solid article and then systematically adapting it for LinkedIn, X, and other creates this content chain that basically writes itself.

One anchor, five derivatives. Zero blank-page dread.

Now the honest part.

Traffic is low. Really low. Single digits most days.

And waitlist signups? Zero.

Writing that publicly feels weird, but I think it's important. I'm pre-launch, I chose to play the SEO + content compounding game, and compounding takes time. That said, I'm also wondering if the CTA is the problem. Maybe the rewards for subscribing aren't visible enough.

Maybe the page doesn't make it clear why you'd sign up. That's my next optimization target.

What I learned this week:

  • A "simple restyle" is never a simple restyle
  • Publishing one article and deriving everything else from it is a workflow I wish I'd started sooner
  • Zero signups hurts, but hiding from the number would hurt more

Next week: onboarding before/after video, then more marketing focus once the product piece is done.

Anyone else in the "building something nobody's looking at yet" phase?

How are you handling it?

u/Andrea_Barghigiani — 12 days ago