I have been asking ChatGPT and Gemini this with conflicting reports and conflicting citations. For traffic alone (not conversions or users) what will GA4 attribute session 2 to in this scenario.
Session 1: comes from email and gets attributed to channel group "email"
3 days later - Session 2: visits website by typing URL
Will GA4 attribute session 2 to the last non-direct source (email), or count it as direct?
u/AnUnearthlyDoctor — 17 days ago