AI SEO Advice Crashed One of My Sports Sites From 5,000 Impressions a Day to 10.
I created a sports website about a year ago, and I’m honestly at a loss right now.
The site publishes a lot of daily content: daily articles, game previews, betting/stat previews, and daily data reports. Some of the data report pages are mostly numbers, tables, records, and stats.
A while back, I listened to AI advice that told me to de-index a bunch of these pages because they might be considered thin, repetitive, or low-value content. I also got confused about whether daily preview pages and daily stat/data pages should be included in the sitemap or left out.
Before all of this, the site was getting around 4,000 to 5,000 impressions per day in Google Search Console. Now it is down to about 10 impressions per day.
I’ve put a full year of blood, sweat, and tears into this site, and watching it collapse like this after following what turned out to be bad AI advice has been brutal.
I’m trying to figure out how to recover and what the best path forward is:
Should daily sports articles and previews be indexed?
Should number-heavy daily data reports be indexed or noindexed?
Should these types of pages be included in the sitemap?
Is there a way to safely undo the damage from noindexing too many pages?
How would you approach recovery if impressions dropped from thousands per day to almost nothing?
Any advice would be greatly appreciated. I’m not looking for a magic fix. I’m just trying to understand what I should do next without making things worse.