I launched https://formserve.io/ almost a year ago.
I acquired majority of my first 150 users through Reddit ads. The rest mainly came from Reddit/LinkedIn posts.
As I prepare to launch paid features, I emailed Formserve users this week to ask how they use the product. Just a plain email with 7 questions.
Here's what I learned from Kasun, who runs forms for a non-profit:
"If Formserve disappeared tomorrow, there isn't really an alternative honestly. The ease of setup + high limits is unparalleled. I'd probably build my own minimal alternative or pay a cheap price."
That's the best and worst feedback I've ever received.
Best — because the core product works. Setup is fast, submissions are reliable, support is responsive. The thing I built does what it's supposed to do.
Worst — because "high limits" on the free tier is what he values most. Which means I've built something people love but have no reason to pay for.
This is the classic indie SaaS trap: your free tier is so good that upgrading feels unnecessary.
So now I'm rethinking the entire pricing structure. Not adding features to justify a paid plan. Tightening the free tier so the upgrade happens naturally when usage grows.
One conversation taught me more than months of guessing what to build next.
If you're building a SaaS product, keep this important lesson in mind — talk to your users before you plan a new feature.
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Formserve is a form handling service for websites. You point your HTML form at a Formserve endpoint and submissions arrive in your inbox instantly. No backend code needed.