Did WordPress market share actually drop below 40%? Should we be concerned or see this as an opportunity?
I was browsing BuiltWith recently and noticed WordPress appears to be sitting around 39% there. Not too long ago, everyone was proudly saying WordPress powers 43%+ of the web.
I know BuiltWith and W3Techs measure things differently, and these numbers don’t always reflect the quality or business impact of websites being built. Still, if the numbers are flattening or slightly declining, it feels worth discussing.
Are we simply seeing market saturation after years of dominance, or are platforms like Shopify, Wix, Webflow, Squarespace, and newer AI builders (static site generators etc.) starting to eat into WordPress adoption in a more meaningful way?
Personally, I don’t see this as doom for WordPress. If anything, it may be a wake-up call and an opportunity for the ecosystem to modernize faster, improve onboarding, and better communicate why WordPress is still the best choice for ownership, flexibility, and long-term growth.
Curious how others interpret this. Is a slight decline meaningful, or just noise depending on which dataset you look at?