What does a vendor have to do to get a yes from you?
I've been spending the last few months figuring out how to sell to agencies, not as another agency. More like a research service for the sales side of the business, so you go into a pitch already knowing what's broken on a prospects store.
Genuinely uncertain if it's a category anyone's thought to pay for yet. Which is why i'm here.
So I'm curious, what does a vendor actually have to do to get a yes from you?
Not looking for the textbook answer here. Did someone catch you at the right moment? Did they show you something so specific to your situation that you had to reply? Did they knock on your door for six months and you finally gave in?
Convention wisdom says, "add value, be persistent, follow up." Which, sure. But that describes basically every vendor who's ever cold messaged you and gotten nowhere.
There's something else happening when it actually works. I'm trying to figure out what that is.
What's the most recent vendor you said yes to, and what made you do it?