We've been building a Doc Gen tool for Salesforce (CloudFiles, full disclosure, I work there)
The three things we heard most:
1. The template setup is a nightmare for non-technical users. SOQL queries, URL parameters, nested conditional logic. Conga templates can become something only one person in your org understands, and when they leave, you're stuck.
2. Formatting breaks on output. Word to PDF conversions that don't quite look right, layouts shifting when dynamic data gets injected, extra tweaking needed after every generation.
3. Automation still feels old-school. URL-based logic, manual steps post-generation. Getting from "document generated" to "signed, stored, and attached back to the record" requires stitching things together yourself.
With CloudFiles we tried to address all three: templates are built directly inside native Word/Excel/PowerPoint (no new editor to learn), formatting is preserved pixel-perfect on output, and the full flow (generate, sign via DocuSign, store to SharePoint/Google Drive/S3, attach to record) can be automated in one setup.
Are these actually the pain points you've hit with Conga? Or is something else the bigger frustration?